April 1 is April Dream Day

Why not make April 1, the time when spring and new life is beginning, a day to share your dreams?
Small dreams. Big dreams. Even slightly unsure dreams.
Let's make it a day when each of us can take a step forward in realizing our unique dreams.
It may be a little embarrassing, but it takes courage to announce your dreams.

If you share your innermost thoughts with another…
Some might say, "I like it.
Some might say, "I support you.
But most importantly, it will be a promise to yourself.

While fibs and exaggerations on April Fool’s Day are fun and surprising, we can actually make dreams come true. What’s more, sharing a dream can encourage someone else's dream.

Believing in your dreams could change your path and may change the world. If April 1 can be a day of dreams, we might be able to create a brighter future filled with dreams.
Let's make April 1 the dreamiest day in the world.

Want to make
your dreams come true?

Let's talk about dreams on April 1. We believe promises can lead to action.
Join our April Dream Project by creating a cherry-blossom colored image.

You can be the hero of your dreams. Place your portrait photo or another image of your choice over a cherry-blossom colored background and share your dreams with the world.

The images you create can be posted directly on social media, in press releases, blogs, and other platforms. If you are shy about sharing your dream, you can participate by simply making your social media icon the color of cherry blossoms.

Join our April Dream Project this April 1.

Tell us about your dreams
and appear on train station posters.
Dream Station

Our April Dream Project is calling for 302 dreams, which will turn Shinjuku Station into a Dream Station. Dreams from Kyushu, Kansai, Kanto, Tohoku. Dreams for life from all over Japan. The face and message on each poster will tell a story and reveal true human determination. Dreams supported by family members. A dream you once gave up on. A dream encouraged by a friend. A dream that makes you smile. Dreams shared with the world will surely encourage others to follow their dreams.

  1. *Guinness World Records recognized Shinjuku station as having an average daily ridership of 3.59 million passengers, the world’s busiest station, in 2018.
    https://www.guinnessworldrecords.jp/world-records/busiest-station