bud brand to Exhibit Again at Milano Design Week 2026

From over 120 submissions, selected works will be showcasedat Milano Design Week 2026.

Japan Design Bank (a general incorporated association based in Shibuya, Tokyo) will exhibit 

at Milano Design Week 2026, one of the world’s largest design events.

The exhibition will take place in the Tortona district, within the Tortona Rocks area.

bud brand 2025

“bud brand” is a project that supports next-generation creators in presenting their work to 

the world. Since 2016, it has continuously exhibited at Milan Design Week, and in 2026 it will again host the bud brand AWARD, a competition open to designers aged 35 and under.

Out of more than 120 entries, approximately 100 selected works—including product designs and spatial proposals—will be exhibited.

The exhibition venue for bud brand is located in the Tortona district, one of the most popular areas for corporate exhibitions during Milano Design Week.

Tortona is a highly vibrant area, home to well-known venues such as Superstudio, and is one of the most visited districts after the main fairgrounds.

In this area, under the name “Tortona Rocks,” various companies and independent creators 

exhibit products and artworks across multiple venues.

https://www.tortona.rocks/

About the bud brand Exhibition

Venue

Via Tortona 5

Address

Via Tortona, 5, 20144 Milano MI, Italy

Dates & Opening Hours

(Local Time)

April 20 (Mon)

11:00 – 19:00 (Press only)

April 21 (Tue) – 26 (Sun)

10:00 – 20:00

Theme for 2026: “Hanging × Living Items”

Products that exist just above eye level—noticed in a fleeting moment—have the power to 

uplift both mood and spirit.

We encourage the exploration of new product possibilities that respond to diverse lifestyles.

Looking up, aiming higher, feeling uplifted—many positive ideas are associated with notions 

such as “up,” “↑,” and “reaching higher.”

In everyday life, products suspended from above can create new sensory experiences, bring convenience, and inspire subtle emotional shifts.

They can offer comfort, restore balance, and shape the way we feel.

This theme invites designs that gently influence emotions and enrich daily life.

10 works selected from 120 submissions will be exhibited.

At the bud brand AWARD 2026, 10 works have been selected from 120 submissions and will be exhibited.

The exhibition will feature the Runner-up Prize, Encouragement Prize, and Selected Works.

Download Product Information (PDF)

d45639-33-5bf9490e4cf35760194c3a46cfd850a1.pdf

In addition, this year will feature a Private Exhibition at the same venue, with showcases by 

Nasa Industrial Inc.  Marutoku Co., Ltd., and Shibaura Institute of Technology (Hashida Laboratory).

Nasa Industrial Inc. 

“Crafting with purpose, turning ideas into reality.”

We transform our customers’ “it would be great if…” into “it’s possible.”

Specializing in various metal processing (SS, SUS, aluminum, sheet metal, and steel materials), we provide a complete in-house, one-stop service—from design and planning to manufacturing and product realization.

https://nasakogyo.co.jp/

Marutoku Co., Ltd.

Bringing wood closer to everyday life.

Floors, stairs, furniture—choosing real wood instead of synthetic materials often comes with higher costs. Solid wood, in particular, is often seen as a luxury.

However, wood has long been a familiar material supporting everyday life in Japan—something that everyone, not just a privileged few, could enjoy.

As it once was, can we bring wood back into our daily lives?

And beyond that, can we deliver the rich qualities of this natural material through more accessible pricing and systems?

We believe it is possible.

Marutoku continues to take on the challenge of shaping that future.

https://www.woodworks-marutoku.co.jp/

Shibaura Institute of Technology – Department of Design Engineering, 

Hashida Laboratory

“PAGES CHAIR,” designed in 2005 by Professor Noriko Hashida.

The seat cushions are handmade by the professor’s students using recycled materials.

We invite you to experience its comfort.

https://hashidalab.com

Exhibition details can be found on the bud brand website.

https://www.bud-brand.com/en/

Japanese craftsmanship enriches the exhibition space.

At the bud brand exhibition venue, Anonimo Design will once again collaborate this year to enhance the space.

A strings curtain inspired by wisteria flowers will be used to beautifully decorate the venue, expressing the theme of “hanging.”

Last year’s exhibition view: “Lineview Digital Print”

Anonimo Design Lineveiw HP

https://anonimodesign.com/lineview-eng/

JAPAN DESIGN BANK Association

With a focus on two core missions—sharing Japanese design with the world and nurturing the next generation of creators in Japan—the bud brand management office has been formalized as Japan Design Bank, a General Incorporated Association.

In collaboration with educational institutions, we support students involved in design by enhancing design quality and providing opportunities to learn product design.

We also actively support emerging creators, including designers and craftsmen rooted in their local communities, who will shape the future.

Name: JAPAN DESIGN BANK Association

Address: Aoyama Gakuin A-Studio 402, 5-47-11 Jingumae, Shibuya-ku, Tokyo, Japan

Representative Director: Tomoyuki Yamaguchi

Established: December 3, 2018

(bud brand project launched in 2016)

bud brand HP

https://www.bud-brand.com/en/